Market Analysis
It is important to understand the market your product is about to enter and gathering information about the market place and conditions that affect a marketplace will be useful for when launching my application.
Know your market
I have analysed competitors who have a similar app to Codability however there are also organisations who have a similar goal and target audience as Codability. These are Girls Who Code, Code First Girls and Women Who Code.
Girls Who Code
Girls Who Code is a non-profit organisation which aims to support and increase the number of women in computer science. They aim to do this by equipping women with the necessary computing skills to pursue a career in tech. "Girls Who Code is an international non-profit organisation working to close the gender gap in technology by teaching girls computer science, bravery, and sisterhood. Our free programming is now available in the UK" (Girls Who Code, 2020).
Code First Girls
Women Who Code
Bibliography:
Code First: Girls. 2020. Giving Women The Fair Advantage. [Online]. [Accessed 19th February 2020]. Available from: https://www.codefirstgirls.org.uk
Girls Who Code. 2020. Join the girls who code movement! [Online]. [Accessed 19th February 2020]. Available from: https://girlswhocode.com
Women Who Code. 2020. Empowering women in technology. [Online]. [Accessed 19th February 2020]. Available from: https://www.womenwhocode.com
Know your market
I have analysed competitors who have a similar app to Codability however there are also organisations who have a similar goal and target audience as Codability. These are Girls Who Code, Code First Girls and Women Who Code.
Girls Who Code
Girls Who Code is a non-profit organisation which aims to support and increase the number of women in computer science. They aim to do this by equipping women with the necessary computing skills to pursue a career in tech. "Girls Who Code is an international non-profit organisation working to close the gender gap in technology by teaching girls computer science, bravery, and sisterhood. Our free programming is now available in the UK" (Girls Who Code, 2020).
Code First Girls
Code First Girls is a non-profit social enterprise that trains women in IT skills and helps companies to develop more female-friendly recruitment policies. "Code First: Girls works with companies and with men and women directly, to help increase the number of women in tech" (Code First Girls, 2020).
Women Who Code
Women Who Code is an international non-profit organisation that provides services for women pursuing a job and career in technology. "Empowering women in technology" (Women Who Code, 2020).
The app market is competitive and growing marketing. For your app to stand out you must utilise all ways such as optimisation, social media, and marketing techniques.
Bibliography:
Code First: Girls. 2020. Giving Women The Fair Advantage. [Online]. [Accessed 19th February 2020]. Available from: https://www.codefirstgirls.org.uk
Girls Who Code. 2020. Join the girls who code movement! [Online]. [Accessed 19th February 2020]. Available from: https://girlswhocode.com
Women Who Code. 2020. Empowering women in technology. [Online]. [Accessed 19th February 2020]. Available from: https://www.womenwhocode.com
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